Awards: Graphis New Talent Awards Silver 2024, Silver Student ADDY 2024

Brief: Create a new campaign and strategy to increase sales for OREO.

Concept: What do you do for a company that is already the best seller in their market? Expand the market. You wouldn’t expect OREO to market to athletes and gym rats, but with the supplementary protein market (including shakes, cookies, bars, etc) growing to over 5.8 billion in recent years, it’s clear there’s a market for protein-packed sweet treats.

Design Choices: Beyond the conceptual idea, I got creative with the advertising, playing on the shape of OREOs and plates. Aesthetically, I created something that would catch the attention of and excite the target audience.