Brief: Brand, name, and photograph an emerging lifestyle drink.

Concept: There’s a market opportunity for a lifestyle electrolyte drink. Athletes aren’t the only ones that need to stay hydrated. This drink would be perfect for beach or lake days, when hydration is important.

Design Choices: Cute, trendy, and bubbly. I wanted this drink to bridge the gap between sports drinks and fun lifestyle sodas. The photography is bright, reflective, and dynamic with fruit added to communicate the natural flavor and fresh taste.